Maybe it's because Richard Branson is already an established brand in his own right that what he really brings to these adverts is a sign of his approval or a sort of quality control. Quite a feat when you consider the fact that his very presence has the potential to overshadow the message these adverts are trying to convey.
I often advise business leaders to get out in front of their products or services, after all if they can't do it how can they expect anyone else to trust them. However, if you are considering taking a starring role within your own video work then by all means do so, just make sure the focus remains on the product otherwise your greatest asset (you) risks becoming your biggest liability!
What do you think? Are you be prepared to front your business? Do you find Richard Branson distracting in the Virgin Media commercials? Feel free to comment and let me know your thoughts below!
Thanks for reading and don't forget to follow me on Twitter @nathanhaines
MD Element 26 Ltd
For more information about Element 26 visit www.elementtwentysix.com